Lyoness remains illegal – changing the name to myWorld does not make company any better

At the beginning of 2018, Lyoness was declared illegal by the Norwegian Gaming Board (see here). Now, the company changed its name to myWorld. What is needed, though, is a legally appropriate business model. For the Norwegian authorities, the company remains illegal (see here; use google translate to understand the text). While changing the name, does not improve the business model, some people still believed that myWorld is not affected by the ruling on Lyoness (see here). These people have been proven wrong: Lyoness and myWorld are one and the same, banned company in Norway.

Do you know the duck test? It goes like that: “If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.” – Whatever name you give it …